Dr.
Gary Frankwick
B.B.A. - University
of Wisconsin-Madison; M.B.A. - University of Wisconsin-Oshkosh, Ph.D. - Arizona State University
Gary L. Frankwick
is an associate professor of marketing.. He has published research in the Journal of Marketing, Journal of Business
Research, International Journal of Technology Management, Journal of Strategic Marketing, Journal of Marketing for
Higher Education, and Sloan Management Review. Current research activities include cross-functional teams in
new product development and virtual enterprise creation for new product development. Teaching interests include marketing
strategy and management, new product development, and business-to-business marketing.
Mailing Address:
Oklahoma State
University
312 College of Business Administration
Office Phone: 405-744-5192
Office Fax: 405-744-5180
mktggif@okway.okstate.edu